Let’s get pinteresting. Pinterest can make your business explode. But, like all good things, the Pinterest game has changed. If you are watching your traffic pitter out and slowly die, you know too well what I mean. Is Pinterest even worth your effort anymore?
You. Bet. It. Is.
There are hundreds of reasons you NEED a thriving Pinterest page. Here are a few:
✔️ Your readers are there (34% of US women aged 18-49 are there)
✔️ People on Pinterest want to buy (59% of millennials have bought products on Pinterest)
✔️ Google likes Pinterest (ever do a Google search and get a bunch of pins as a result? Us too. )
✔️ Companies you want to work with care about Pinterest (just ask them)
However, Pinterest isn’t social media. It’s a search engine.
Meaning, getting great, consistent traffic from Pinterest isn’t as simple as finding a pretty picture, pinning to a board and hoping for the best. You have to be strategic.
Each image, each keyword and each board needs to be on-brand and search engine friendly. You need to be up to date on the trends (they change daily) and pin ahead of the curve to have a shot at being noticed.
You have to pin at the right time of day and make sure your first pins are the best pins, because those count the most (at least they do in the eyes of the Pinterest algorithm).
And, did you know that pinning the same pin to the same board more than once can get your account marked as spam? Yikes.
And that’s just the beginning. 😉
Ready to clear room on your plate for the amazing things you LOVE to work on while letting a professional grow your brand? Pick a favorite package and let’s get to work.
Please note that all of our account management packages require an active Tailwind account. If you do not have one, we can purchase it on your behalf and bill you the fee.